Strategyzer's Business Model Canvas is a great, understandable and simple tool to identify, understand and visualise the design of where you want to take your business. Taking part in the exploration of designing your business model facilitates a collective understanding of why you are in business - The Purpose.
Whether yours is new or existing business; th is a general tendency that new product and services are developed based on having fallen in love with your own ideas (inside out thinking). Again, this is a Strategyzer tool and the collective exploration will be based on ideation, prioritisation and testing of hypothesis.
In general companies tend to spend the majority of their time on the feasibility of their ideas, and less on desirability and viability
Too often one falls in love with one's own ideas assuming everyone else will too.
Leaders and staff together exploring business ideas using ideation techniques forges a common understanding and sets collective priorities.
In general operationally focused companies tend to spend the majority of their time on the feasibility of their ideas, and less on desirability and viability. Having leaders and staff contributing new business ideas, agree on which to prioritise for further exploration and test in a business model setting creates common denominators and drive collective understanding.
Most traditional businesses follow a general outside-in industry business model, leaving them exposed and vulnerable when disruptive alternatives arrive to challenge their market. We introduce approaches, tools and formats to make it easier, and above all to reward contributions and create team trust.